Gym WhatsApp marketing mein yeh galtiyan mat karna

Galti 1: Bina permission sabko message

Kai gym owners kisi purane register se ya kisi list se numbers utha kar sabko group mein daal dete hain ya broadcast bhej dete hain. Jo log aapko jaante hi nahi, ya jinhone kabhi haan nahi kaha, unke liye yeh spam hai.

Sahi tareeka

• Sirf apne members aur unhe message bhejein jinhone khud enquiry ki ho

• Joining ke time poochh lein: "Gym ki updates WhatsApp par bhej sakte hain?"

• Jo mana kare, uska number marketing list se hata dein

• Har member ko bina poochhe group mein add na karein

Ek baat aur: broadcast list tabhi deliver hoti hai jab member ne aapka number save kiya ho. Isliye joining ke din hi member se kehein ki gym ka number save kar le. Isse aapke reminders bhi pahunchenge.

Galti 2: Roz roz message

Har din "Aaj ka motivation", har din offer, har din photo. Shuru mein member padhta hai, phir ignore karta hai, phir mute kar deta hai. Uske baad jab aap fees ka zaroori reminder bhejenge, woh bhi nahi dikhega.

Sahi tareeka

Marketing ya general message hafte mein ek-do baar kaafi hain. Zaroori message jaise fees reminder, gym band hone ki suchna ya timing change, alag se aur seedha bhejein. Member ko pata hona chahiye ki gym ka message aaya hai toh kuch kaam ka hoga.

Galti 3: Galat time par message

Raat 11 baje offer, ya subah 5:30 baje "Good morning, gym aao!". Bhale hi aap us time free hon, member ke liye yeh pareshani hai. Kai log raat ko phone ki ghanti se chidte hain.

Sahi tareeka

• Subah 9 se raat 8 ke beech message bhejein

• Fees reminder dopahar ya shaam ko achha rehta hai

• Sunday ya tyohaar ke din sirf wishes, koi sales message nahi

Galti 4: Sirf offers aur discounts

Agar gym ka har message "50% off", "last chance", "aaj hi join karein" jaisa hai, toh members ko lagta hai ki aap sirf bechna chahte hain. Aur jo member pehle se full fees de chuka hai, use naye logon ke liye bada discount dekh kar bura bhi lagta hai.

Sahi tareeka

Messages mein mix rakhein. Kuch kaam ki jaankari, kuch gym ki updates, kuch shabaashi, aur kabhi kabhi offer. Jaise:

• Nayi machine aayi hai

• Festival par gym ki timing

• Member ne 100 din pure kiye, uski shabaashi (uski permission se)

• Referral ya renewal offer, mahine mein ek baar

Galti 5: Lambe, bhaari message

Paanch paragraph ka message, upar se 10 emoji aur teen photo. Phone par padhne wala member pehli line dekh kar aage badh jaata hai.

Sahi tareeka

Pehli line mein hi kaam ki baat likhein. Message 3-4 line se zyada na ho. Ek message, ek baat. Agar timing batani hai toh sirf timing batayein, saath mein offer mat thoonsiye.

Galti 6: Sabko ek hi group mein daalna

Bade group mein members ke numbers sabko dikhte hain. Kai log yeh pasand nahi karte, khaas kar ladies members. Phir group mein koi political forward ya bekaar baat shuru ho jaaye toh gym ki image kharab hoti hai.

Sahi tareeka

Announcement ke liye broadcast list behtar hai, kyunki isme har member ko message alag se jaata hai aur kisi ka number doosre ko nahi dikhta. Agar group banana hi hai, toh setting aisi rakhein ki sirf admin message bhej sake.

Kaam ke message templates

Yeh kuch templates hain jinhe aap apne gym ke hisaab se badal sakte hain.

Joining ke time permission:

Namaste Amit ji, gym mein swagat hai! Hum is number se fees reminder aur gym ki zaroori updates bhejte hain. Kripya yeh number save kar lein. Agar updates nahi chahiye toh bas "STOP" likh dein.

Gym update:

Namaste! Is Sunday gym subah 7 se 12 baje tak hi khula rahega. Shaam ka batch band rahega. Dhanyavaad!

Referral (mahine mein ek baar):

Namaste Amit ji, kya aapka koi dost ya padosi gym join karna chahta hai? Aapke refer karne par aapko 15 din extra milenge. Details ke liye counter par poochein.

Wapas bulane wala message:

Namaste Amit ji, kaafi din se aapse mulaqat nahi hui. Sab theek hai na? Jab mann ho, aa jaiye, aapki jagah taiyaar hai!

Dhyaan dein, in messages mein koi dabaav, dar ya jhooth nahi hai. Aur har message chhota hai.

STOP bolne walon ki izzat karein

Agar koi member kehta hai ki usse marketing message nahi chahiye, toh use turant list se hata dein. Fees reminder jaise zaroori message alag baat hain, lekin offers aur promotions band kar dein. Ek naraz member ka report karna aapke number ke liye mehenga pad sakta hai, aur member ka bharosa bhi jaata hai.

Quick checklist

• Sirf members aur enquiry walon ko message

• Joining ke time permission aur number save karwana

• Marketing message hafte mein 1-2 baar se zyada nahi

• Subah 9 se raat 8 ke beech hi bhejna

• Har message chhota, pehli line mein kaam ki baat

• Broadcast list, bade open group nahi

• STOP bolne walon ko turant hatana

Aakhri baat

WhatsApp par kam lekin kaam ke message bhejenge, toh members padhenge bhi aur jawab bhi denge. FitOS mein fees reminders aapke apne phone ke WhatsApp se jaate hain, toh member ko wahi number dikhta hai jo woh jaanta hai. Aap FitOS ke features dekh sakte hain.